For Disney’s consumer products, the brief was to ’embed’ consumer insights and brand values across a European Sales team, its partners and product developers. We wanted to combine existing market and brand knowledge with an informed understanding a child’s development ages and stages. Consumer insights give context to sales and creative decisions every day so…

Quality, Value, Design and Branding all influence a customers decision to purchase a product. When developing or approving products at Disney, the question my team asked was “Is this product going to give the consumer a consistent experience of the brand?” It was agreed we were inconsistent with feedback and hadn’t set our own benchmarks…

Disney needed a clear creative strategy to support their hottest property: Pirates of the Caribbean. Disney had not produced anything like this before as traditionally each line of business produces and executes their own collateral and vision. It gives clear insight into what connects the consumer to the brand and evolves the insights to tangible…

A signature piece of work to capture all the insights and learnings around the rebranding of Al Jazeera Children’s channel to JeemTV. This 220 page 297 x297mm book was designed for the Queen of Qatar and key members of the Qatar foundation to highlight the child centric transformation of their children’s channel. A luxury item,…