Disney needed a clear creative strategy to support their hottest property: Pirates of the Caribbean.

Disney had not produced anything like this before as traditionally each line of business produces and executes their own collateral and vision.

It gives clear insight into what connects the consumer to the brand and evolves the insights to tangible product designs.

It also combines the activity across all their LOBs and present the business partner with a compelling vision of possibility and execution, backed up by research and the brands unique design style.

Creative Direction / Dominic Gregory
Design / Vicky Turner & Graeme Bell