For Disney’s consumer products, the brief was to ’embed’ consumer insights and brand values across a European Sales team, its partners and product developers.

We wanted to combine existing market and brand knowledge with an informed understanding a child’s development ages and stages.

Consumer insights give context to sales and creative decisions every day so the task was to clearly articulate and format the most powerful or relevant insights.

After a series of consumer insight workshops, the large volume of ‘dry’ content and knowledge required refining and filtering into a format that could be utilised everyday, whether at a desk or in a meeting.

The creative solution was a deck of cards and a high quality notebook designed for every key stakeholder containing these insights in a more accessible format so the knowledge became ’embedded’ in the teams behaviours.

Creative Direction / Dominic Gregory
Design and Illustration /Cameron Jones
Print / Pureprint