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Brand development

I know how supporting marketing and commercial functions by delivering a clear brand DNA to your partners is essential. I have led creative development of tools that give clear direction and inspire partners to push innovation and quality whilst capturing the DNA of the brand. These qualities are essential to successful marketing, branding and product…
  • 05/07/2013

Brand Extensions

The Powerpuff Girls appeal to both a young TV audience and a sophisticated older female market. A range of individually scented candles to reflect the 3 distinct personalities of the Powerpuff Girls were created in collaboration with Miller Harris fragrance house. These retailed at liberty’s London and other boutique retailers across Europe. They delivered a…
  • 09/06/2005

New Show Launch

When Cartoon Network launched a new comedy adventure’ show for boys I oversaw the development and creation of launch marketing materials, premiums and a brand style guide.’ Working closely with the shows creators and producers we set the direction of the brand for potential licensing and created a launch pack of a vinyl toy 5…
  • 09/06/2005