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From Insight to product

Disney needed a clear creative strategy to support their hottest property: Pirates of the Caribbean. Disney had not produced anything like this before as traditionally each line of business produces and executes their own collateral and vision. It gives clear insight into what connects the consumer to the brand and evolves the insights to tangible product designs. It also combines the activity across all their LOBs and present the business partner with a compelling vision of possibility and execution, backed up by research and the brands unique design style. Creative Direction / Dominic Gregory Design / Vicky Turner & Graeme Bell

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Pitching & Presenting

I’ll admit it, I’ve stood up and inadvertently suggested a children’s channel called ‘my Carrots’ (instead of ‘My Island’). Working across different languages and cultures is often challenging, so first building relationships and understanding comes before creative work can succeed. Vegetables aside, presenting great work should be easy. But sometimes the technology just doesn’t work, so I’ve had to simply describe, mime, act out or even draw on flip charts. It didn’t matter how, so long as the message remained clear. I have commissioned (or exec produced) reels and sizzles to compliment a presentation, organised guest speakers and run interactive workshops and brainstorming sessions. From Boardrooms to Corporate events and trade shows my style is informal and immersive and often without a powerpoint. Featured pitch materials: Pitch book for Al Jazeera rebrand strategy and identity. ©Kids Industries. The Disney pitch board – best in Class partners. © Disney Preview magazine – a centrepiece for trade show presentation at Disney World Paris. © Disney

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Inspiration through seasonal trends

Preview & Inspire Magazines. We needed to bring together a clear message marketing franchises to the right consumer segments, creating point of difference and inspiring partners at a European Sales Meetings across Europe. I led a team of designers to produce these creative tools to increase sales. Accompanied by mock ups, samples and banners we engaged a 150+ European product and sales audience with product mock ups, consumer research, interactive Q+A and several key takeaways including the magazine pictured. This resulted in more creative investment in product development by licensees and a more coordinated and consistent seasonal rangeplan of products across Europe. Creative Direction / Dominic Gregory Design / Louise Franey-Patel / Clelia Lobba / Graeme Bell / Tamara Dixon / Cameron Jones Print / Beacon Press ( Pureprint Group)

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Product with Character

Product design is sometimes accused of being a ‘label slap’ of graphics onto generic product. The challenge here was to change perceptions of what can be achieved by using the characters to tell as story across the product. I commissioned new character art and a style guide demonstrating how characters help bring product to life through humourous and unexpected character execution, product enhancement and usage of multiple product surfaces. The result were new products with a fresh twist and the term became synonymous across the business with storytelling Creative Direction / Dominic Gregory Design / Clelia Lobba Character Art / Matt Cruickshank / Stephane Kardos / Gerben Steenks

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Brand Extensions

The Powerpuff Girls appeal to both a young TV audience and a sophisticated older female market. A range of individually scented candles to reflect the 3 distinct personalities of the Powerpuff Girls were created in collaboration with Miller Harris fragrance house. These retailed at liberty’s London and other boutique retailers across Europe. They delivered a ‘Halo’ quality product, generating PR buzz and retail trickle down. Cartoon Network Enterprises Creative Direction / Dominic Gregory Design / Kirsty Pope / Brynn Robinson / Grace Wong

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New Show Launch

When Cartoon Network launched a new comedy adventure’ show for boys I oversaw the development and creation of launch marketing materials, premiums and a brand style guide.’ Working closely with the shows creators and producers we set the direction of the brand for potential licensing and created a launch pack of a vinyl toy 5 inch figurine, Poster & comic strip to set the tone of the show at trade events. Cartoon Network Enterprises Creative Director / Dominic Gregory Illustration / Chris Garbutt / Dave Needham / Ed Murietta Logo Design / Rian Hughes

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