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Brand Extensions

The Powerpuff Girls appeal to both a young TV audience and a sophisticated older female market.

A range of individually scented candles to reflect the 3 distinct personalities of the Powerpuff Girls were created in collaboration with Miller Harris fragrance house. These retailed at liberty’s London and other boutique retailers across Europe. They delivered a ‘Halo’ quality product, generating PR buzz and retail trickle down.

Cartoon Network Enterprises
Creative Direction / Dominic Gregory
Design / Kirsty Pope / Brynn Robinson / Grace Wong