Preview & Inspire Magazines.
We needed to bring together a clear message marketing franchises to the right consumer segments, creating point of difference and inspiring partners at a European Sales Meetings across Europe. I led a team of designers to produce these creative tools to increase sales.
Accompanied by mock ups, samples and banners we engaged a 150+ European product and sales audience with product mock ups, consumer research, interactive Q+A and several key takeaways including the magazine pictured.
This resulted in more creative investment in product development by licensees and a more coordinated and consistent seasonal rangeplan of products across Europe.
Creative Direction / Dominic Gregory
Design / Louise Franey-Patel / Clelia Lobba / Graeme Bell / Tamara Dixon / Cameron Jones
Print / Beacon Press ( Pureprint Group)