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Art packs on trend not generic style guides
Look Book For Powerpuff Girls brand
Create Interactive sales kits…
…but position the brand tangibly (not just electronically)
Create best in class on pack promotions
If you have the opportunity – Showcase the Brand Portfolio
Dont be afraid – Commission and test new art styles
Use Fashion experts for fashion guides
Create Retail Stories (PPG with Marcus Lupfer)
Extend the brand with sponsorship and PR
Canibalisation? Demonstrate brand differentiation
Mix the right brands with the right products
Kids don’t see brand ‘borders’ so crossover when appropriate
Set product standards and possibilities…
Experiment with new products, test them.
Explore New Play Patterns – test them with the audience too.
Tell brand stories through compelling product

Brand development

I know how supporting marketing and commercial functions by delivering a clear brand DNA to your partners is essential.

I have led creative development of tools that give clear direction and inspire partners to push innovation and quality whilst capturing the DNA of the brand.

These qualities are essential to successful marketing, branding and product execution. The examples shown delivered marketing, PR , commercial and new business strategy and a fresh, inspiring message through print and electronic media.

Creative Direction / Dominic Gregory
Design & Art Direction / Dominic Gregory / Kirsty Pope / Brynn Robinson / Louise Franey Patel / Clelia Lobba