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Guinness: Rebrand

Guinness World Records Positioning & Rebrand.

Consumer research revealed high awareness of the brand and an opportunity to rationalise the many different brand communications.
The mission was to become more commercially focused and consumer centric.

After running workshops with global stakeholders and blending this with a consumer study we repositioned the brand with an enriched logo, modernised, slick, elegant and imbued with authority. We also created a memorable tag line that is now uttered at the moment of the certificate being presented.

A brand style guide and an amazing client to work with.

Agency / Kids Industries
Creative Director / Dominic Gregory
Design / Stewart Lucking / Kirstie Aitken