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CPLG: Rebrand

Copyright Promotions Licensing group are the largest independent licensing agent in Europe representing Global Entertainment and Sport Brands.

After a couple of workshops at boardroom level, we explored different routes including heritage, the rough guide, sherpas and coffee shops. A combination of clever copy and a logos that communicated the brand values created a whole new look and feel for the brand that originated from business being conducted around informal but well in informed conversations and 40 years of expertise.

The tag line ‘Expert Common Sense’ was born and the print followed though with a tactile earthy colour palette. the Digital experience is a responsive CMS pin-board style experience that can be localised and quickly add news features.

Creative Direction / Dominic Gregory
Design / Grace Wong
Print / KNP