I ran a workshop for Kids Industries with the senior management from Guinness World Records and identified the tension between being an authority and the consumer need to be continually surprised and entertained.

Here’s two examples of how we explored strategy, territories, blocks, then captured and delivered a new brand position and shaped the creative brief.

After an exhausting and productive day, the tag line: ‘Officially Amazing’ was born and a new brand hierarchy established.

Sometimes its just staring you in the face.