‘Ready to go’ Product Development creative and operational model.

Film properties require speed to market, creative direction for consistency and asset economy to maintain brand integrity.

Utilising only core assets, we launched a range of product graphics ready to apply to power SKUs. This sped up development time and gave us maximum consistency at retail.

The creative direction ties closely to the marketing strategy helping the campaign to integrate to retail.

Utilised by European licensees hitting on shelf deadlines and maintaining core creative proposition it drastically reduced approval and product development lead times.

Style guide / Disney Consumer Products ©Disney
Art Pack Direction / Dominic Gregory
Product concepts / Kirstie Aitken